This paper will analyze the competitive environment of Whole Foods Market using the porter’s five forces model and the SWOT analysis. The company’s mission is “to promote the vitality and well-being of all individuals by supplying the highest quality and most wholesome foods available” (Whole Foods Market, 2011). Whole Food Market has its headquarters in Austin, Texas and boasts of 300 stores and 9 distribution centers that are located in North America, Canada and the UK.
Other products include seafood, meat, poultry, educational books and gift baskets (Whole Foods Market, 2011).
